Marketing is at the heart of any successful organisation. It provides the vital link between the marketplace and strategic decision making. On our Business and Marketing degree you will gain a deep understanding of marketing in an international business context. This will enable you to respond to the differing needs of a diverse range of organisations.
You will gain theoretical knowledge, skills and opportunities to apply it creatively to solve complex real-world problems.
Our teaching staff have relevant research and business experience. And will work with leading practitioners to prepare you for the world of work after graduation.
You will have the skills required to be an effective, confident and reflective manager, including:
- critical analysis
- team working
- problem solving.
This degree shares a common first year with Marketing Management. You can switch between these courses at the end of your first year.
We now ranked Top 20 in the 2021 Complete University Guide rankings for Marketing (Published 2020).