International Luxury Marketing

MSc

Key facts

Start dates

January 2023 / September 2023

Course length

Full time: 1 year or 2 years in sandwich mode which includes one year’s full-time paid supervised work experience (a work placement). Sandwich mode is only available for September entry.

Part time: MSc: 24 months for UK and EU students (teaching normally structured to provide one whole day or two half days each week in the semester)

Location

Headington

Department

Oxford Brookes Business School

Overview

Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.

Your studies will equip you with insight and critical skills, and you will:

learn to assess situations from financial, commercial and cultural standpoints
learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
develop marketing strategies in a luxury context
understand how building customer trust and championing luxury brands is critical
learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.

With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September. View our work placement FAQs here.

Specific entry requirements

The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

– a minimum of a second-class honours degree
– or equivalent overseas degree from a recognised institution
– or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).

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