Marketing and Brand Management

MSc

Start dates

January 2023 / September 2023

Course length

Full time: 1 year or 2 years in sandwich mode which includes one year’s full-time paid supervised work experience (a work placement). Sandwich mode is only available for September entry.

Part time: MSc: 24 months for UK and EU students (teaching normally structured to provide one whole day or two half days each week in the semester)

Location

Headington

Department

Oxford Brookes Business School

Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.

You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.

With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.

The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:

a branding or marketing agency
a marketing, branding or communications department within an organisation.

There is a work placement option for those who start the course in September. This consists of a year’s paid supervised work experience in a marketing role. This will prepare you for your future career. View our work placement FAQs here.

Specific entry requirements

This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

– a minimum of a second-class honours degree
– or equivalent overseas degree from a recognised institution
– or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact our Admissions team (admissions@brookes.ac.uk) for further information.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).