This course provides a strong foundation in marketing and entrepreneurship theory and practice. This is a programme for graduates seeking to become professional marketers and those who wish to pursue a career in new business ventures or start their own business. We encourage innovative and creative approaches to your learning with:
- live case-studies
- consultancy projects
- skills workshops.
As part of an international learning environment, combining theory and practice to develop the key skills that employers are looking for, you will gain an understanding of:
- customer behaviours and expectations, and the variety of channels used to interact with customers
- analysing marketing data
- developing business plans
- using entrepreneurial skills and behaviours
- devising marketing strategy for global brands and organisations.
If you start in September you can opt to take a year’s paid supervised work placement in a marketing role, a business start-up or evolving area of business to help prepare you for your future career. View our work placement FAQs here.