Marketing and Entrepreneurship

MSc

Start dates

September 2024

Course length

Full time: 1 year or 2 years in sandwich mode which includes one year’s full-time paid supervised work experience (a work placement). Sandwich mode is only available for September entry.

Part time: 24 Months for UK and EU students (teaching normally structured to provide one whole day or two half days each week in the semester

Location

Headington

Department

Oxford Brookes Business School

This course provides a strong foundation in marketing and entrepreneurship theory and practice. This is a programme for graduates seeking to become professional marketers and those who wish to pursue a career in new business ventures or start their own business. We encourage innovative and creative approaches to your learning with:

live case-studies
consultancy projects
skills workshops.

As part of an international learning environment, combining theory and practice to develop the key skills that employers are looking for, you will gain an understanding of:

customer behaviours and expectations, and the variety of channels used to interact with customers
analysing marketing data
developing business plans
using entrepreneurial skills and behaviours
devising marketing strategy for global brands and organisations.

If you start in September you can opt to take a year’s paid supervised work placement in a marketing role, a business start-up or evolving area of business to help prepare you for your future career. View our work placement FAQs here.

Specific entry requirements

The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

– a minimum of a second-class honours degree
– or equivalent overseas degree from a recognised institution
– or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).